by StyleSeat | Marketing Ideas
Written by Shan Hughes of The Shantastic Hair Life You know social media marketing is important to your business, but have you explored the power of email marketing? With the right strategy, email marketing will keep current customers interested in your brand and it...
by StyleSeat | Client Relationships
If you’re an independent stylist and you want to be successful, you need to set boundaries with salon clients. The whole reason you started your own business in the first place was to have more control over your schedule and make more money — but without proper...
by StyleSeat | Marketing Ideas
You’ve put in the long hours already, you’ve hustled, you’ve built a solid clientele, and now: it’s time to make more money. At this point, you’ve got a lot on your plate and you probably think you’re too busy to worry about strategies for increasing your...
by StyleSeat | Online Booking
If you want to make more money, you need a scheduling app. As an independent stylist, barber, esthetician, or nail tech, you know that time = money. So, it shouldn’t surprise you that the best way to increase your profits is to stop wasting so much of it. Things...
by StyleSeat | Marketing Ideas
Salon marketing can be expensive and time consuming for independent stylists unless you do it right. Believe it or not, the two most effective marketing tools are FREE: social media and client reviews — combine the two, and you’ve got marketing gold. Reviews...
by StyleSeat | Marketing Ideas
Have you seen the Instagram Book button popping up on your friends’ Instagram pages? Today, Instagram has partnered with StyleSeat and a few other booking platforms to offer this new feature to barbers, stylists, estheticians, and other independent professionals...
by StyleSeat | Client Relationships
If you want loyal clients, create an unforgettable client experience. Done. It’s not an opinion, it’s a fact. If your services are average, your clients will shop around. This is not brain surgery. Ask yourself, if you had mediocre service, would you be loyal? Here’s...
by StyleSeat | Online Booking
Last week, we talked about the most important tactics you should be using to grow your business, “The Three C’s:” Consultation, Close, and Call to Action. This week, I spoke to a few successful stylists about how they’ve effectively used “The Three C’s” to grow their...
by StyleSeat | Trends and Techniques
What do you do when you need something a bit bolder than a business card? You get a tattoo of course ; ) We rounded up ten of Pinterest’s best stylist and barber tattoos to give you a little inspiration for your next trip to the parlor. 1. For those of you who really...
by StyleSeat | Online Booking
Balayage specialist, Debra Valdriz, sat down with us at the StyleSeat HQ to talk about how she markets her business, the advantages of continuing your education, and why it’s important for beauty professionals to keep up with technology and invest in a scheduling app....
