The Right Way to Ask for Client Reviews

The Right Way to Ask for Client Reviews

If you run your own business, client reviews are a must. Clients today are clever and do their research – they will look you up online and read reviews before they consider booking with you. In fact, in a 2014 survey by BrightLocal, they said 88% of consumers...
Client Notes are Marketing Gold

Client Notes are Marketing Gold

Your client notes are marketing gold. Gathering information like an email address, birthday, or even formula notes, can greatly improve client loyalty, encourage re-bookings and increase average spend per salon visit. Asking clients for their information is an...
6 Ways To Get More Tips Without Asking

6 Ways To Get More Tips Without Asking

Sure, each tip might seem small but an extra five dollars a service can really add up! If you see ten clients a day and each person tips an extra five dollars, that’s an additional $1,000 a month! With a little effort, tips can become a major part of your income....
Get More Clients By Marketing To Men

Get More Clients By Marketing To Men

If you offer men’s services and you want to get more clients, you have to start marketing to men too. The demand for men’s salon services is growing rapidly. Did you know, there are 6% more internet searches related to men’s hair than women’s hair? This is a...
Get Booked by the “Right” Clients

Get Booked by the “Right” Clients

If you want to get booked by the right clients, stop trying to appeal to everyone. Targeting a broad range of clients with (Groupon style) promotions and specials will only attract “deal hunters” – they are a waste of time. Figure out who your “ideal clients”...