If you want to step up your marketing game and get insights into who your followers are, it’s time to switch to a free Instagram business account. Stylists who still use personal accounts are missing out on important new features that make it easier to connect with potential clients, encourage bookings, and improve their posting strategy.

Here are the top four reasons making the switch is better for your business.


Personal Instagram pages only allow users to add one clickable link in the bio. With a business profile, you can add:

  • A link to your online booking page

  • A button that allows clients to email you

  • A button that allows them to call you

  • And a button that allows them to get directions to your salon


Once you switch to a business account, you will be able to track important information about your followers.

  • You can see how many people view your profile and how many decide to click the link to your booking site.

  • You can see how old your followers are, if they are male/female, and what cities they live in.

  • You can see which photos get the most likes and comments over time.

  • You can see how many views your Instastories get and when people rewatch them or swipe away.

  • You can see which days/times your posts get the most views.


An extremely useful tool, that is unfortunately not available to everyone, is the Instastory link. This tool can only be used from an Instagram business profile that has over 10,000 followers. If you don’t have that many followers yet, check out this article about how to build your brand on Instagram.

  • Once your account meets the requirements, a new “link” icon will appear in your Instastory toolbar.

  • After you click the “link” icon, paste you booking link in the empty field, and post.

  • People who view your Instastory will have to swipe up to visit the link.

  • This tool allows stylists to be more proactive. Although you can post your booking page in your bio, a video of yourself in your salon telling people to book is much more compelling.

  • Next time you post a video letting followers know you have a last minute opening, add a link to your booking page and tell them to “swipe up” to book an appointment.


Instagram business accounts also allow you to run simple targeted ads with clickable links that direct clients straight to your booking page.

  • This is a great way to get people who aren’t your followers to see your profile and book an appointment.

  • You can choose any original photo or video you’ve posted and target Instagram users near your address.

  • You can change your action button to say “Book Now,” you can set your budget and you can choose how long to run the ad.

If you need help switching to a business profile, here’s a quick video with instructions.

Looking for tools to help you run your business? Try StyleSeat here.

For more industry tips, check out these articles:

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