The right business profile can help you attract the right clients. You can showcase your work, share your experience, and give potential clients a taste of your personality. But, simply adding some basic information and a few photos isn’t going to cut it. Today, clients have hundreds of professionals to choose from — in order to stand out from the crowd, your profile needs to shine.
1. Add High-Quality Photos
Photos are a top priority for clients when it comes to finding a new professional. Filling your online portfolio with fresh pictures of your work is the best way to stand out from the crowd and capture new client bookings. Add photos quickly with Instagram Auto Sync Import your Instagram photos in real-time with Instagram Auto Sync. To set up Instagram Auto Sync, edit your profile, navigate to Photos, and click Add Photos. From here you can select Sync Instagram Photos.
2. Pin Your Top Review
Bottom line, your client reviews are free marketing. Pinning your best client review to the top of your booking page helps you make a great first impression right out of the gate. Need help asking clients for reviews? Explore the easiest ways to ask your clients for glowing feedback.
3. Tag Your Photos
Photos are a great way to let your talents and services speak for themselves. Make your profile even easier to find by tagging your clients and services in each photo.
Including a service tag will help new clients find your business when searching for a new stylist. Plus, our data shows when pros include helpful content on their profiles (like great pictures and service descriptions) clients are more likely to book. Photo tags help your profile attract more views, earn more bookings, and ultimately improves your ranking in our search results. With the help of the Photo Editor, you can tag the images in your photo gallery with services and client names.
Standout Pros
The three most important aspects of a great business profile are photos, reviews, and an informative About Me section. Explore examples from top StyleSeat professionals who know how to make the most of their business profiles.
1. Ditty Simpson
Not only does Ditty have great photos and reviews highlighted, Ditty’s About Me covers all the bases: how many years he’s been licensed, what he specializes in, and what kind of atmosphere to expect in his barbershop. He mentions that his core clientele consists of local professionals and it’s clear he kept that in mind while selecting his gallery photos — every client is dressed for success! Remember, your marketing should always be geared toward the right clients. If you cater to professionals, your profile should reflect that.
2. Julie Dastine
Julie’s profile is full of personality. Her photos are fun and fashionable and while her About Me is informative, it also shows off her charm and sense of humor. She starts by sharing her experience and credentials then shows clients that, despite her impressive background, she still knows how to have fun. She says if clients don’t feel prepared for paparazzi photos when they leave the salon, she hasn’t done her job.
3. Summer Reign
Summer understands that precision is a huge concern for clients when it comes to microblading. Luckily, her profile speaks volumes to new clients and puts their hesitation at ease. In addition to sharing her specialties, professional experience, and amazing before/after photos, Summer explains her practices in detail. For many potential clients, this could be a deciding factor. Try to consider what’s important to your ideal clients — is it the atmosphere, style, professional experience? Use your About Me section to show clients what makes you unique and post photos that show your true range and skill.
Looking for tools to help you run your business? Try StyleSeat here.
For more business tips, check out these articles:
- How to Get Clients When You’re New in Town
- Should I Charge for No-Shows and Late Cancellations?
- Get Clients to Book Online
