When clients are in the market for a new stylist, barber, or wellness provide, they search websites like StyleSeat to read reviews, browse photos, and find a pro that works for them. But what about all those potential clients out there who are not actively searching? Maybe they’ve never considered microblading before, maybe they don’t know the health benefits of a message, or maybe they’ve just settled for the professional they already have.

Writing a blog not only helps you establish a reputation as an expert, it is the best way to get exposure to potential clients on the internet.

What if you are the pro these readers never knew they needed? Posting quality content about popular/ frequently searched topics can drive traffic to your blog. If your blog links to your booking site, this traffic can turn directly into new customers.

Not sure where to start? Here are the top three types of content you should be posting to your blog:

Tips and Tutorials

You are an expert in your field and you have valuable information many readers are dying to know.

The number one most search beauty question on Google is: “How do you do a fishtail braid?” And number three? “How do you shape brows”

This is the type of information you should be posting to your blog to attract new readers. These instructional topics are popular but they also show potential clients your talent.

Industry Trends

As a professional in the beauty industry, you should constantly be educating yourself and staying up-to-date with looks that are trending and new techniques leaders in the industry are using. It’s likely you will have customers ask you to recreate the latest trend and it’s important you know how to deliver and don’t fall behind. Use the information you research to create your own blog articles. Readers will be impressed with how knowledgeable you are and they may be inspired to try a new look.

Fuff

The more content you publish, the better. Get your name out there by covering a variety of topics. Although you should try and keep your posts within the realm of your industry, feel free to branch out and cover any lifestyle topics your potential clients might be searching. Grab their attention with enticing titles and give them the information they’ve been looking for.

“Book Now” Button

Most importantly, you need to include a “Book Now” button on your website’s home page. Once new readers land on your page, make it easy for them to check your schedule and book an appointment. Include a bio and some example photos of your work. Creating a blog can be fun, but ultimately, the real goal is to advertise your business and reach new clients. If you aren’t online bookable yet, see how StyleSeat can get you started.

If you already have a blog, StyleSeat would love to promote your work! Send us an email at social@styleseat.com and include a link to your blog for a chance to be featured. 

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