Is Gender Neutral Salon Pricing Better for Business?
Here are some reasons you might want to rethink your pricing model.
Gender neutral pricing is a growing trend in the beauty industry. As men become more particular about their style and women become more likely to rock short haircuts, does it really make sense to charge by your client’s gender rather than their hair length or style? Not only is neutral pricing becoming a social movement, it could also be a better strategy for your business. Here are some reasons you might want to rethink your pricing model.
#1 MAKE MORE MONEY
The truth is, gender doesn’t dictate the amount of time a service is going to take. Time is money, and you should be charging the prices you deserve. For example, Most men won’t feel comfortable booking a service called “Women’s Cut,” even if they know their hair is particularly long. Here’s what will happen:
He'll book the “Men’s Cut,” and you'll be forced to have an awkward conversation about raising the price once you see his hair.
Or, he'll book the “Men’s Cut,” you'll charge the “Men’s Cut” price, and you will miss out on those extra earnings.
Charging by the length or style takes gender out of the equation so you can charge based on the amount of time, skill, and products the service requires.
#2 INCREASE SALON VISITS
But, how will female clients feel when they have to pay twice as much as male clients who have hair that’s the same length as theirs?
An article by Modern Salon explains how adjusting your prices not only levels the playing feild, it also encourages some clients to book more often. "Clients with shorter cuts who require frequent maintenance will feel able to return to the salon more often. For example, if a woman with short hair pays $70 for a women’s haircut, she might not be able to budget at the same frequency of visits. However, if her short cut costs $35 because it takes her stylist less time to complete the service, she may be inclined to book appointments more often and maintain her look, potentially leading to more referrals.”
#3 IMPROVE CLIENT LOYALTY
At the end of the day, it's all about making clients feel comfortable and treated like individuals. The more customized the experience, the more likely your clients will be to stick around. A gender neutral service menu shows clients your skills are not limited to “traditional styles.” It show that you are up-to-date with trends and you can deliver whatever look best suits them - no matter what length it is.
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