Have you seen the Instagram Book button popping up on your friends’ Instagram pages? Today, Instagram has partnered with StyleSeat and a few other booking platforms to offer this new feature to barbers, stylists, estheticians, and other independent professionals who use online booking and scheduling apps to power their business.
Over 200 Million people visit Instagram business profiles daily, adding a clear call-to-action button will help turn profile views into booked appointments. If you’ve been wondering how to use Instagram to market your business and connect with clients, opting-in for an Instagram Book button is a no-brainer.
If you’re already signed up for StyleSeat you’re halfway there.
Here’s what to do next:
Get an Instagram Business Account
You’ll need an Instagram business account to get the Instagram Book button. It’s free, and if you don’t have one you’re missing out on important features that could change the way you market on social media. In addition to important insights like profile views and link clicks, you’ll also have the ability to post multiple “action buttons.” These are buttons at the bottom of your profile that get clients to do things like call you, email you, or (you guessed it) book you.
You need a business profile first before you can add your Book button. Here’s a quick video to get you set up.
Add Your Instagram Book Button
This is the easy part. If you’ve tried to link your StyleSeat account before Instagram’s latest update, chances are the steps have changed. Follow the latest steps below:
- Go to your business profile on Instagram
- Select Edit Profile
- Tap Action Buttons
- Select Book Now
- Select StyleSeat
- This will pull up a StyleSeat login page
- Enter your StyleSeat username and password to integrate your Instagram business page with StyleSeat
- Click Continue
- Head back to Instagram to view your brand new Book Now button
Get the Latest Version of Instagram
If you’re having issues connecting your StyleSeat account, make sure you have the most up-to-date version of Instagram. Not sure if you have the latest version?
- Open the App Store
- Tap your profile icon at the top of the screen
- Scroll down to Instagram, if you don’t have the latest version tap Update (if it says open next to your app then you have the latest version!)
- From the Play Store home screen, tap the Menu icon
- Tap My apps & games
- Tap Instagram to update to the latest version