As a solo stylist, you’re likely a one-person marketing team. To keep your calendar full and the business flowing, promoting your online booking page is a must. Not sure where to start? Here are five ways to promote your booking link and your business.
Social media is a great way to reach new clients and engage existing ones. Because of the nature of social media creators can reach new audiences without knowing them on a first-name basis. As a stylist, this means you can reach more people, faster. From stories to DMs, you can take every opportunity to lead your followers to your profile. Plus, with the help of plug-ins like the Instagram Book button. You can convert followers to clients at the touch of a button. Not sure how to add the Instagram Book button? Take a look at our step-by-step guide here.
Build an Email Campaign
Email marketing is the number one way to get more bookings, promote new services, and gain your clients’ trust. With email, you can run a campaign to your client base to highlight a promotion, fill last-minute openings, or announce new services. Each email should include your booking page and a call-to-action, for example: “Book Now” or “Click the link to make an appointment.”
Promoting your booking link in email campaigns should be a part of your marketing strategy year-round, but if you’re worried about over-doing it or annoying clients, don’t sweat it. Explore five strategic promotion emails to run and how to get started here.
Text Clients Directly
Anytime a client reaches out over text to book an appointment, send them a link to your online booking profile. Shoot a text to any clients on your phone and let them know they can book you online. Booking online will save both of you time and always ensure they can get an appointment.
Referrals are important for any business, but in the beauty space, word of mouth carries a lot of weight. Clients look to their friends, colleagues, and family recommendations when it comes to finding a stylist they trust. As a result, referrals are a powerful tool for booking new clients. One of the main advantages of referrals? They’re 100 percent free. No extra marketing expenses or effort needed. As a stylist, all you need to do is share your booking link with your clients over email, text, or social and ask your clients to share with their friends. You can even run a promotion that incentivizes your clients to share your booking link with others.
Use a Marketing Program
Whether you are just starting out or looking to expand your business, StyleSeat’s Marketing Program is designed to help you not only find new clients but the right clients. With our marketing program, we’ll run ads and promote your StyleSeat profile and booking link across search engines and social media channels at no cost to you. You’ll only pay when you get a new booking.
Not sure what message to include when reaching out to your clients? Explore five ways to message your clients and promote your bookings page.