What’s a Page Ranking?

Did you know that every web page on the internet is put into a ranking system that effects its placement in search results?  This includes your StyleSeat profile as well as how your profile is searched for and found in StyleSeat’s directory search.  There are a few variables that can help bump up your profile into the top search results when potential clients are searching your services and location, and we wanted to share them with you!

First things, first.

What determines my page rank?

SEO (Search Engine Optimization) is a tool StyleSeat, as well as many other websites or search engines, uses to help users find the best of what they are searching for.

The order of appearance in search results (besides the listings in the light yellow box, those are paid for) is dependent upon relevance of keywords between the searched item, and the pages being searched. For example, if your StyleSeat profile lists you as a hairstylist in San Francisco, CA, and you offer a haircut as one of your services, someone who types in “haircut, San Francisco, CA” will receive your profile in their search results, though not necessarily on the first page.

How do I improve my page rank?

There are a few things you can do to improve your page rank for your StyleSeat profile:

• Make sure you use the correct words, and simple descriptions when defining your profession and services. These provide the keywords that will help your page show up in search results. A client won’t typically search “Fabulosity Fierce French Manicure”, But they will search “Manicure” or “French Manicure”.

• Ask your clients to write you recommendations on your profile, or have us do it for you! Find out how. 

• Encourage friends, family and clients to comment and heart your gallery photos.

Recommendations, comments, and hearts are super important because they help to boost your search ranking.  Think of each of these features being worth a given amount of points.  The more recommendations, comments or hearts you accumulate, the more “points” you accumulate as well, generating a “score” and your page ranking.  The more recommendations, comments and photo hearts you receive, the more “points” you accumulate, and the higher ranking of your page.

Is there anything else I can do to generate more attention to my profile?

Of course! Remember earlier when we said “the more frequently listed” links are more likely to be clicked on? Using other sites to list your business in addition to your StyleSeat profile can be extremely beneficial.

Sites like Yelp.com and Googles Places provide an additional search factor as well as rating system.  List your business on either one, or both of these sites and use your StyleSeat profile as your business website link to connect all of them and improve your the traffic for all of your pages.  And don’t stop there! Make sure your StyleSeat profile is connected to your Facebook and twitter pages too.  The additional attention to all of your pages increases the likelihood of generating more clientele and therefore, profit.

There ya go! Enjoy!

<3 The StyleSeat Team

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StyleSeat has a client search directory on our homepage for clients to find and book beauty and wellness professionals near them. Here’s how it works:

Clients can search by:

• Name
• Service
• Location
• Online booking
• Available now
• Recommendations

Get added to the Directory:

Learn how. 

Search:

Once you’ve completed these steps, you will be added to the directory. You can check out how search looks by logging out and going to styleseat.com. You can search by name or service in the left field, and location (city or state) in the right field. 

ervice 

Tip: If you don’t see your self in the first batch of pros that surface in results, try zooming out on the map to see more pros in the area you searched. The way search-by-location works is that it pulls results from the center of the location searched, so the further you are away from the center of your city, the more you  have to zoom out on the map. 

How does search work?

Search works with a specific algorithm that takes various elements into account. Location of client, city searched, did the client search by city and state, what key words they typed in, etc. You will come up first sometimes, but other profiles might be closer to the search criteria that the client entered. It’s important to note that the more you promote your page, the higher your chances are of surfacing first in search. 

How can I improve my search results position?

• Upload tons of high quality photos
• Ask your clients and friends to “Like” your StyleSeat page by clicking the Facebook Like button
• Ask your clients and friends to heart your photos (tip: if you heart other pro’s photos, they are more likely to “heart you back”)
• Encourage your client to leave you a recommendation on your page (hint: If you have your “Client Thank You emails” turned on, StyleSeat will automatically send out an email thanking your clients, and asking them to leave you a recommendation)

Online Booking:

Clients can filter their search criteria by “online booking”, which means only the pros that offer online booking will surface. Find out how our FREE online booking works here.

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