Improve your page ranking!
What’s a Page Ranking?
Did you know that every web page on the internet is put into a ranking system that effects its placement in search results? This includes your StyleSeat profile as well as how your profile is searched for and found in StyleSeat’s directory search. There are a few variables that can help bump up your profile into the top search results when potential clients are searching your services and location, and we wanted to share them with you!
First things, first.
What determines my page rank?
SEO (Search Engine Optimization) is a tool StyleSeat, as well as many other websites or search engines, uses to help users find the best of what they are searching for.
The order of appearance in search results (besides the listings in the light yellow box, those are paid for) is dependent upon relevance of keywords between the searched item, and the pages being searched. For example, if your StyleSeat profile lists you as a hairstylist in San Francisco, CA, and you offer a haircut as one of your services, someone who types in “haircut, San Francisco, CA” will receive your profile in their search results, though not necessarily on the first page.
How do I improve my page rank?
There are a few things you can do to improve your page rank for your StyleSeat profile:
- Make sure you use the correct words, and simple descriptions when defining your profession and services. These provide the keywords that will help your page show up in search results. A client won’t typically search “Fabulosity Fierce French Manicure”, But they will search “Manicure” or “French Manicure”.
- Ask your clients to write you recommendations on your profile, or have us do it for you! Find out how.
Recommendations, comments, and hearts are super important because they help to boost your search ranking. Think of each of these features being worth a given amount of points. The more recommendations, comments or hearts you accumulate, the more “points” you accumulate as well, generating a “score” and your page ranking. The more recommendations, comments and photo hearts you receive, the more “points” you accumulate, and the higher ranking of your page.
Is there anything else I can do to generate more attention to my profile?
Of course! Remember earlier when we said “the more frequently listed” links are more likely to be clicked on? Using other sites to list your business in addition to your StyleSeat profile can be extremely beneficial.
Sites like Yelp.com and Googles Places provide an additional search factor as well as rating system. List your business on either one, or both of these sites and use your StyleSeat profile as your business website link to connect all of them and improve your the traffic for all of your pages. And don’t stop there! Make sure your StyleSeat profile is connected to your Facebook and twitter pages too. The additional attention to all of your pages increases the likelihood of generating more clientele and therefore, profit.
There ya go! Enjoy!
<3 The StyleSeat Team
